According to Amazon’s US data, Quest headset sales during Black Friday and Cyber Monday in 2024 didn’t match the numbers from 2023. Let’s break down what happened. Back in 2023, around 170,000 Quest headsets flew off the shelves in the month surrounding these major shopping days. Fast forward to 2024, and that figure dropped to roughly 146,000, marking a decline of about 14%. It’s important to note that this data doesn’t necessarily reflect sales from other retailers.
Adding an interesting twist, this sales dip came on the heels of Meta’s introduction of the upgraded Quest 3S and a noteworthy price reduction for the Quest 3. Plus, they even had a blockbuster game, Batman: Arkham Shadow, lined up to capture the holiday spirit. In contrast, during the festive season of 2023, Meta was still pushing its older Quest 2. Back then, you could snag the popular 128GB version for $250, with the added sweetener of a $50 gift card, effectively pricing it at $200.
That deal seemed to resonate more with buyers compared to 2024’s offer: the Quest 3S (128GB) at $300, bundled with a $75 gift card, which boiled down to a $225 cost. Although a mere $25 separates the two deals, and the Quest 3S is arguably worth every penny, factors beyond price likely influenced purchasing decisions. Broader economic conditions, competing product promotions, and shifting interest in VR technology often play pivotal roles.
Digging deeper into the figures, this year saw a sales ratio of about 3:1 between the Quest 3S and the Quest 3, mirroring the ratio observed between Quest 2 and Quest 3 during the Black Friday and Cyber Monday period of 2023. It’s a fascinating look at consumer behavior and market dynamics.
