Meta’s Recent Quest Store Revenue Report Indicates a Stable Yet Sluggish Market

Last month during the annual Game Developers Conference, Meta provided a fresh update regarding the Quest marketplace’s performance. The big takeaway? The Quest store’s content has managed to rake in “over $2 billion.” If you think you’ve heard that before, you’re not mistaken—it’s the very same figure we heard over a year ago.

Since the Quest platform made its debut back in 2019, developers witnessed a promising rise in revenue, especially during the Quest 2 era. Nevertheless, over the last couple of years, the growth in store revenue has noticeably tapered off.

Meta has occasionally highlighted new revenue milestones, and back in September 2023, they touted the $2 billion benchmark. Fast forward more than a year and a half, the update still points to that $2 billion mark in the latest examination of the Quest marketplace’s state.

This could lead us to reasonably assume that the $3 billion milestone still eludes Meta’s grasp—otherwise, they’d likely be broadcasting that new figure instead. So, one might surmise that the revenue from content on the Quest platform sits tantalizingly close to $3 billion as of March 2025. Let’s put it at a speculative $2.9 billion.

Considering this, we can adjust our expectations of the Quest store’s revenue milestones. It’s clear that after experiencing substantial average monthly revenue growth during the Quest 2 phase, progress has stalled in the era of Quest 3 and Quest 3S.

In the same update, Meta shared a few extra metrics, though details were sparse: total payments apparently rose by around 12% in 2024, while VR users spent 30% more time monthly compared to the previous year.

Unfortunately, Road to VR’s inquiries for further explanation on the $2 billion figure stated in both 2023 and 2025 went unanswered by Meta.

The chart offers context: Quest 2 made its grand entrance in October 2020 when COVID lockdowns were in full swing, and people needed fresh avenues for entertainment and connection while cooped up at home. It also had the appealing price tag of $300, a hundred bucks cheaper than its predecessor, making it a great gift option.

By contrast, the Quest 3, introduced in October 2023, carried a heftier $500 price tag. Meta went all out marketing its ‘mixed reality’ features, though these capabilities were nascent and not immediately compelling.

Realizing the more expensive Quest 3 wasn’t flying off the shelves like the more budget-friendly Quest 2, Meta rolled out Quest 3S in October 2024, returning to that sweet $300 price point. They also permanently slashed the price of the 512GB Quest 3 model from $650 to $500.

It’s only been around half a year since the Quest 3S launch and the Quest 3 price drop, so time will tell if these adjustments will change the spending trajectory within the Quest ecosystem. Moreover, new tariffs from the previous administration could disrupt Meta’s revised pricing approach.

Beyond headset pricing and perceived value, Meta has opened up about noteworthy shifts in user demographics and spending behaviors that have reshaped the Quest store landscape. The company reports that a newer and younger user base is fueling increased interest in free-to-play content, as opposed to premium offerings.