Itch.io, the vibrant hub for independent video game developers, is gearing up for its next Creator Day on November 29, as reported by Engadget. On this special day, every cent spent by buyers will funnel directly to the developers, as itch.io graciously waives its customary 10% fee.
This event aligns neatly with itch.io’s annual Autumn Sale, which kicks off on November 27 and runs until December 5. With a massive array of over 7,400 projects from its thriving developer community, the sale features an enticing mix of digital and physical games, as well as tools and assets for game creation.
Initiated in 2021, Creator Day emerged as a response to the financial challenges developers faced during the peak of the COVID-19 pandemic. Spurred on by a desire to give back, itch.io’s director of business and content, Spencer Hayes, expressed to Polygon the platform’s gratitude: “We’re supported by our awesome community every day and we wanted to set a day where we could return the favor,” he explained. “It’s been hard out there for a lot of folks, and we figured we’d help out how we can.”
While itch.io is already lauded for its fair revenue sharing model—taking only a 10% cut, which is more favorable compared to giants like Steam, the PlayStation Store, the Microsoft Store, and Apple’s App Store—initiatives like Creator Day and various charity events on the site further amplify its distinct approach, truly setting it apart in the gaming marketplace.
